Our founder, Mr. Michael Crowe, began his insurance industry career in
1975. In time, he developed a special interest in employee and association
group benefit plans. He has worked extensively with both national and regional
association insurance programs. He also established successful insurance
programs for both the BCIT and the University of Victoria Alumni Associations.
His career led to Senior Account Executive and Management positions
with the Marsh
organizations. These continue to be the two largest brokers of insurance
and financial services in the world.
In 1995, Mr. Crowe established Advantage Benefits Plus as an independent
practice focused exclusively on Group Benefit Programs. Through his experience,
and extensive industry contacts, we have developed products and markets
that are exclusive to our firm. He has set the standard that our clients
should “Expect Excellence” in pro-active service and has established
our motto, “If there is no perception of value, there is no benefit!”